Packaging Design

Typically, I would prefer to avoid designing plastic clamshell packaging.  It is my opinion there are more elegant and environmentally friendly alternatives.  However, in this case the clamshell was an appropriate solution.  There were some interesting characteristics about the product that allowed for some clever solutions to the packaging design.  The symmetry and tapered shape of the product meant that the product can be alternated up and down on the shelf to consume less space.  What this meant is each side of the packaging has similar information but printed in opposite directions.