“We like Zurlinden’s blend of practical and fanciful: he’s thought out details concerning the transmission as well as spec’ing out existing components (Shimano Dura-Ace brakes, for instance), and the hub-less wheels, while not yet mass-manufacturable, look pretty kick-ass.” -Core77
It is challenging to look “cool” when riding a recumbent bicycle. Recumbent bicycles have many advantages over traditional upright bicycles but they are far less popular. I attribute some of this discrepancy to the appearance and connotations associated with recumbent bicycles. It was my goal to redesign the recumbent bicycle to have unique styling and be something people would want to ride.